Defining a Change Management Strategy

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To define a strategy for implementing change to the organization.



Identify Key Sponsor



Select a key sponsor who is committed to the project and will provide the leadership and motivation for change.



Define a Human Resource Strategy



Define a strategy for managing human resource issues. The strategy must include training, education, collective bargaining, downsizing, and compensation policies.



Define a Communications and Publicity Strategy and Plan



Define a strategy and plan for communicating the purpose and ongoing status of the project and the benefits and impact of future changes to the business and organization. The plan identifies who must be informed of the change, who will make the announcements, and how and when the announcements will be made. The strategy and plan includes internal communications (e.g., employees) and external communications (e.g., customers, suppliers, intermediaries, the media, and the public).



Estimate Benefits, Costs, and Risks



Identify the benefits, costs, and risks of implementing the change, including the cost of reorganization, deployment, downsizing, and training of staff.



Tips and Hints



The communications program should be implemented early in the project to ensure that the change is well understood, to minimize confusion, and to maximize acceptance.




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