SAP rolls out on-demand business soln

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HANOVER, GERMANY: Continuing to drive its rollout of SAP Business ByDesign, the most complete and adaptable on-demand business solution addressing the specific needs of rapidly growing midsize companies, SAP AG has announced 21 additional respected IT service providers from China, France, Germany and the United Kingdom who have assigned to commit themselves to accompany SAP in its phased go-to-market approach.

Of these "early partners," 16 companies have tremendous experience serving the needs of small businesses and midsize companies with the SAP Business One application and the SAP Business All-in-One solution. In addition to these existing SAP partners who intend to expand their established business with a new model dedicated to volume business, five new companies have expressed their intention to join forces with SAP with the plan to grow their businesses with SAP Business ByDesign.

Representing key target regions across EMEA and Asia, all these IT service providers intend to work closely with SAP to market the SAP Business ByDesign solution, enabling midsize companies to quickly and cost-effectively reap value from this on-demand business solution. The announcement was made at CeBIT 2008, the world's leading information technology showcase, being held in Hanover, Germany, between March 4-9.

SAP Business ByDesign is an entirely new addition to the SAP solution portfolio for small businesses and midsize companies and focuses on a new, additional market segment at the lower end of the mid-market. With its on-demand deployment model, customers benefit from ease-of use, high availability, full integration and reduced costs for maintenance, testing and upgrades. With this announcement, there are now 43 "early partners" working closely with SAP to address the un-met needs of midsize companies

"As a market leader in the pharmaceutical industry, we are close to the market and know exactly what midsize customers in this particular segment require," said Heinz-Paul Bonn, chairman of the board, GUS Group. "We consider GUS and SAP a perfect fit since we strongly believe in the software-as-a-service business model and regard SAP Business ByDesign as a great platform for international markets."

Ecosystem Strengthens Business ByDesign Partner Program

By working closely with SAP, upcoming and existing partners will add tremendous knowledge and know-how to the SAP Business ByDesign partner program. ALPHA Business Solutions AG, a German system integrator, is a new partner of SAP and also resells non-SAP enterprise resource planning (ERP) software.

"SAP Business ByDesign is an ideal addition to our current solution portfolio," said Michael Finkler, chief executive officer, ALPHA Business Solutions AG. "We believe this will help us address a new market segment to enhance our business growth. The new solution allows us to offer a subscription-based-on-demand model. In 14 years of consulting engagements with midmarket customers, we often have realized that companies require an integrated business suite, but do not have in-house access to necessary IT resources. SAP Business ByDesign will help those customers to get a top-notch business solution."




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